— Portfolio
Social & newsletter
content I've ghostwritten
LinkedIn posts, Twitter/X threads and newsletters — written in the client’s voice, published under their name. A selection of samples across industries and formats.
500+
Posts written
3+
Platforms
200+
Clients Served
LinkedIn Posts
5 samples
01
LinkedIn · Thought Leadership
Why I fired my highest-paying client — and what it taught me about building a real business
A personal story post for a US-based business coach. Generated 48,000+ impressions and 300+ comments.
02
LinkedIn · Carousel Post
10 things I wish I knew before raising my first round of funding
A carousel post for a SaaS founder. Written as a structured listicle with a hook, value and CTA. 22,000+ impressions.
03
LinkedIn · Personal Story
I went from $0 to $30K/month as a freelancer. Here is exactly how I did it.
Written for a freelance consultant building their personal brand. Drove 5 inbound leads in one week.
04
LinkedIn · Opinion Post
The interview process is broken. Here is what great hiring actually looks like.
A contrarian opinion post for an HR executive. Sparked a 400-comment debate and 1M+ organic reach.
Twitter / X Threads
4 samples
01
Twitter / X · Thread
How I built a $500K/yr business from a single tweet (a thread)
A 12-tweet thread for a digital entrepreneur. Hook-driven format with a story arc and actionable takeaways. 8,000+ retweets.
02
Twitter / X · Thread
15 productivity systems I tested so you don't have to (ranked worst to best)
A ranking thread for a productivity coach. Packed with specific tools and real results. 3.2M impressions.
03
Twitter / X · Single Tweet
The best time to start was yesterday. The second best time is now. Stop optimising and start shipping.
A standalone tweet for a startup founder. Simple, punchy, no fluff. 14,000+ likes and 4,000+ retweets.
Newsletter Writing
3 samples
01
Newsletter · Weekly Digest
The Monday Edge — weekly insights for ambitious professionals
Ongoing weekly newsletter for a career coach. 6,200 subscribers, 46% average open rate. One issue per week, written entirely in the client's voice.
02
Newsletter · Product Launch
Launch sequence — 5-email series for a digital course release
A full 5-email launch sequence for an online educator. Generated $18,000 in course sales over a 7-day launch window.
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